Kida Kudz was a child prodigy who became winner of the second season of Peak Talent show nearly seven years ago. A couple mixtapes and EP releases down the line, he still remains largely obscure, despite features from industry giants like Olamide.
Though he has been in the UK for a while, his music is primed for the Nigerian audience. However, his newest release marks a deliberate switch from rap to the neo-Afropop wave sweeping through the UK Afrobeats scene. The influence of Kojo Funds and J Hus on UK artists has prompted Kida Kudz to pursue a different genre after the near success of his “Don’t Play” song featuring Kojo Funds.
Kida Kudz released the video for his new single “Issa Vibe” exclusively to GRM Daily on Sunday. The video is directed by Chas Appeti who shoots an exclusive house party themed video, featuring models and Kida Kudz.
“Issa Vibe” is Kida Kudz’s latest attempt at breaking through a mainstream that has eluded him in the past, and it’s easily his best attempt yet. The similarity between his title and 2Chains’ “It’s A Vibe” almost gets lost in the Afropop beats, but the video screams the same narrative. Then again, nearly all pop videos with dance-hall themes have the same video concept; hot models, smoke effects, actual smoking and neon lights.Watch the video for “Issa Vibe” below.